Bondi Hair Extensions

E-commerce · Sydney

Bondi Hair Extensions store on a laptop and two phones

Salon-grade hair, shopped from home.

Where it started

The Bondi Hair Extensions online store didn't look like a store. Dated images, colours that didn't work and products scattered with no order: you couldn't see everything they sold, and nothing made you want to stay.

A store in order

We designed a custom Shopify theme. The homepage sorts the catalogue three ways: by type of extension, by hair concern and by brand. Best sellers and new arrivals get their own place, and Book Appointment and Ask a Stylist connect the store to the salon.

Store homepage: extension types, best sellers, new arrivals, hair concerns and brands

Beyond the home

  • Collections: editorial header, sub-collections and filters.
  • Product: gallery with length and colour pickers.
  • Wishlist: saved on the device, no account needed.
  • Newsletter: a welcome offer for first-time visitors.
Collection, product, wishlist and newsletter pages

Mobile first

Five screens designed at 390 px: home, menu, collection, filters and product.

Five phone screens: home, menu, collection, filters and product

Visual system

Mirano Extended Light for headings, Montserrat for body and UI, and Georgia for the logotype only. Ink, clay and gold on cream tones.

Bondi Hair Extensions visual system: typefaces, colours and components