Digital presence for women micro-entrepreneurs in Chile.
Why it exists
Minga Estudio is a branch of PA Studios. It helps women running small businesses on few resources with their website and brand strategy, at an accessible price. It works remotely, from Sydney, with women entrepreneurs in Chile.
A name from Chiloé
In Chiloé, a minga is work the neighbours do together to help one of them, like moving a house from one place to another. The homepage goes straight to what matters: making your business look professional and easy to find. One action: book a free one-hour consultation.
Two ways to run a business
- You sell from home: cakes, clothes, crafts, plants. It starts simple: a Google listing, a WhatsApp catalogue and a tidy profile.
- You see clients by appointment: psychologists, nutritionists, lawyers, accountants. A site with booking, so people can see who you are, what you charge and book without messaging you.
Services run from simple to complete, with no prices: the price is discussed in the consultation. The only call to action is a form with two required fields.
Mobile first
Five screens: home, purpose, who it's for, services and let's talk. "Book a free consultation" always stays at the top.
Visual system
One type family, Archivo, variable in width and weight: wide uppercase headings and 17 px body text. Purple as the accent on ink, graphite, mist and paper. The only colour photos are the two ways to run a business.
